The proliferation of social media has ramifications for Malaysia as it is a conduit for alternative information and democratic values. The Internet increases transparency by helping people to avoid censorship, thus facilitating the flow of information about the government and people. During 15th general election (GE15) in 2022, social media was an important instrument in promoting democracy by opening up more space for Malaysians to deliberate on political issues. While political parties had more freedom to campaign during the election, Malay political parties such as UMNO, PAS, and BERSATU, plus Amanah, PKR and Pejuang also had the same opportunity to project themselves as champions of core issues such as Malay rights and unity. Therefore, this paper will trace the impact of social media during GE15, and examine the utilization of social media by political parties to win votes using issues of Malay unity and rights and triggered the ‘Green Wave’.
Mohd Azizuddin Mohd Sani, Universiti Utara Malaysia, Malaysia
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